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This quiz deals with something called brand personality, which is much like a person’s personality.In personality psychology, human personalities revolve around the so-called Big 5: openness to experience, conscientiousness, extraversion, agreeableness and neuroticism.Your personality and sexual orientation could affect how you use online dating sites -- even if your uses do not include finding a life partner, according to a new study led by SF State researcher Chris Clemens.Clemens, an assistant professor of broadcast and electronic communication arts, and his colleagues surveyed 687 people to see if personality traits, biological sex or sexual orientation could predict why they used dating sites such as or e
However, neither of them had any actual psychology training, so they collaborated with an HR manager from a Philadelphia bank.
"They offer a way to be able to meet other people without facing ramifications, either social or physical." The study, published in the journal Computers in Human Behavior, also included questions to determine each person's dominant personality traits.
The results suggested that people who scored high in terms of neurotic traits -- feeling anxious, depressed, moody or having low self-esteem -- were more likely to use the dating sites as a convenient companion, as a distraction or as a way to build an online identity that helped them "live out a fantasy" or escape some aspect of their offline lives.
The researchers found that women were less likely than men to use the sites to find sexual partners, but more likely to use them to be social, for example by keeping in touch with people they don't often see or by asking for relationship advice or support.
Homosexual users were more likely than heterosexual users to go on the sites for a wide range of reasons, including finding a relationship or a sexual partner.